Theory Wellness – Great Barrington

The addition quickly became a town-revenue story. In November 2019, The Berkshire Edge reported that Theory had added recreational sales that January and that its first quarter generated almost $1 million for Great Barrington through the local-option sales tax and a community-impact fee described as 3 percent of gross sales. Separately, The Marijuana Times reported in September 2019 that the store recorded $11 million in its first five months; CEO Brandon Pollock told the publication it served 1,000 customers a day and that half its business came from carpooling New Yorkers. Those figures are historical, not a forecast of today’s traffic, but they convey the scale of the store’s early recreational launch.

The supplied driving routes list Ski Butternut at 2.83 miles and 6 minutes, Norman Rockwell Museum at 6.98 miles and 13 minutes, and Catamount Mountain Resort at 9.7 miles and 18 minutes. All three are traffic-unaware estimates, not live-traffic guidance. The corresponding walks are 2.81 miles and 63 minutes, 6.98 miles and 157 minutes, and 10.52 miles and 241 minutes, respectively.