The Watertown store arrived with a Massachusetts family tree behind it. Watertown News reported that Ayr also runs Sira Naturals, with another Ayr-branded location in Back Bay and Sira Naturals shops in Somerville and Needham; the Somerville location had been open about five years for medical sales, and McCarthy told the paper that Watertown had already attracted many cannabis patients. The same article described a community posture that went past donations. "We do not just write checks. What we do is work with the community," Packnett said, telling Watertown News the company was still working with public officials to identify where investment was needed. A dated 2019 Cannabis Control Commission record shows Sira Naturals, Inc. had been approved for provisional licensure that June, and listed license activity in Milford, Needham, Somerville, and Cambridge at that time.